GTM Manager

Ins & outs

Location(s)Paris, Lille
Remote statusHybrid Remote
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Goodays (formerly Critizr) is Europe's leading Customer Experience Management Platform. Founded in 2012, our vision is to make commerce better for everyone - for merchants and customers. We want to help everyone deliver more human and personal customer experiences every day.

Our mission is to bring our customers’ entire companies together around a single goal: the customer. We provide a highly adopted Customer Experience Management platform that makes it easier to deliver more human and personal customer experiences at scale.

Our technology is used in 25 countries by over 150 of Europe's biggest companies, including Carrefour, Domino's, Credit Agricole, New Look, Leroy Merlin and Rexel. We are present in more than 70,000 business locations and give the entire organization, from C-suite to frontline, CX and insights teams the tools they need to bring value to the company and the customer.


As a GTM Manager, you will contribute to the design and execution of our GTM strategy (Positioning, Product, Verticals, Service), with a focus on Sales enablement in all our markets. Your main objective is to build the GTM approach that will support our international scale and grow the sales team’s capabilities & performance.

You’ll be a hands-on, individual contributor, who thrives on working directly with experienced Enterprise Sellers, Sales Managers, Product Managers, and Marketing Managers. More than just a delivery role, you will be strong at program design and program management and be proactive in identifying opportunities to improve sales performance.

Your main responsibilities are to:

  • Lead the Sales Enablement of the GTM strategy (Product, Processes, Systems, Offers…):
    • Design the learning & training roadmap and oversee its execution

    • Contribute to the production of impactful training assets on products, verticals, and service offers

    • Design and oversee the execution of onboarding programs that speed up ramp-up time

    • Define key performance indicators (KPIs) and track the success of the GTM strategy, making data-driven adjustments as necessary.

  • Support the GTM strategy design with market research and competitive analysis to identify market trends & new customer needs

  • Ensure alignment between teams (Sales, Product, Marketing) on the GTM strategy

Who will you be working closely with?

  • Sales Team: Collaboration with the sales team is crucial for providing them with the necessary tools, messaging, and training to effectively sell the company's products. The GTM Manager and the sales team will work together closely to align strategies and achieve sales goals.

  • Marketing Team: Ensuring alignment with the marketing strategy is essential. The GTM Manager will collaborate with the marketing team to coordinate efforts, ensuring consistent messaging and promotional activities that support the overall Go-to-Market strategy.

  • Product Development Team: Alignment with the product strategy is vital for the success of the Go-to-Market strategy. The GTM Manager will collaborate with the product development team to ensure that the GTM strategy complements and enhances the company's product offerings.

Desired Education & Experience


Master of Business Administration (MBA) with a focus on marketing or strategy.


  • Industry Knowledge: Familiarity with the SaaS business and deep understanding and passion for Customer Experience.

  • GTM or Marketing Experience: 5+ years of experience in Sales Enablement or Product Marketing roles. This could include roles such as Go-to-Market Manager, Product Marketing Manager, Sales Enablement Manager, or similar positions.

  • Project Management: Proficiency in project management to oversee the implementation of the GTM strategy and ensure its successful execution.

  • Presentation design skills: ability to convey messages with impact and simplicity

  • Communication Skills in French & English: Leadership qualities and effective communication skills are essential. Spanish is a plus.

  • Analytical Skills: Strong analytical skills for market research, competitive analysis, and performance metrics evaluation.

  • Cross-Functional Collaboration: Experience working collaboratively with cross-functional teams, including sales, marketing, product development, and finance.

Other requirements

  • Proficiency in orchestrating and facilitating workshops, delivering training sessions, and adept at delivering compelling public speeches.

  • Entrepreneurial mindset, business and organizational fast scale-up experience.

  • Flexibility and understanding of the culture of a fast-paced, commercially oriented technology company.

  • Highly responsive and service-oriented attitude, accustomed to working in an international environment, action-driven.

  • Ability to maintain strong working relationships

  • Collaborative team player combined with an ability to work independently.

  • Sound and practical business judgment.

  • Passion for making a difference, interested in our ability to have a social impact in the world of distributed commerce.

Reporting Line

Reports to the VP of Operations

What Goodays offers you

  • A front-row seat with a company that is changing the way multiple industries do business, thanks to a best-in-class product and exponential growth

  • A great and diverse team of professionals who are talented, fun, supportive, open, communicative and who you can learn from and share with

  • Fun and challenging working environment with significant opportunities for career growth and development

  • An international environment

  • Attractive salary package including excellent pension, health insurance and life insurance

  • Open and inclusive working environment including flexible hours and parent-friendly options

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