Let's make commerce better for everyone.

We'll spark sincere connections. And yes, even the occasional love letter. Because feedback is not a problem to solve, but an opportunity to connect and grow.

About Goodays

Goodays (formerly Critizr) is Europe's leading Customer Experience Management Platform. Founded in 2012, our vision is to make commerce better for everyone - for merchants and customers. We tackle one human interaction at a time, at scale, without losing that welcomed personal touch.

Our mission is to provide our clients with a Customer Experience Management platform that makes it easier to have conversations at scale. We ensure that you can spark real connections and engage in better, deeper and more frequent interactions with everyone while keeping things simple so that you can focus on actioning the metrics that truly matter.

Our technology is used in 25 countries by over 170 of Europe's biggest companies, including Carrefour, New Look, Monoprix, Domino's and Jules. Giving over 70,000 local frontline professionals the tools they need to thrive in their roles and deliver instant results for insights and CX teams.

Goodays turns customer feedback into better business. By adopting a company-wide customer-centric mindset, you can:

  • Provide customers with a better experience

  • Make front-line work more fun and fulfilling

  • Lift the burden from HQ by decreasing the gap between customer and management

Our passionate and ambitious international team can be found at our offices Paris, Lille, London, Madrid, Amsterdam, and Tokyo

An international team of passionate collaborators.


employees and growing


Offices in 5 countries


Nationalities working at Goodays

Since 2012

Over 10 years experience

The Goodays Story

Starting out life as 'Critizr', Nicolas Hammer and Thibaut Carlier started exploring the customer experience in Lille, the homeland of French retail. They were soon joined in the adventure by retail experts: the former CEO of Publicis and the founder of Diwanee Webedia Arabia.

We are elected Best Innovation Retail Explorer across Europe, an award dedicated to future scale-ups of retail.

Carrefour rolls out the Connect platform across 1,300 stores.

Officially employed over 50 team members.

We start operating in more than 15 countries across the world and opens a branch in the United Kingdom.

The company raise €15m in July 2019 (series B) with prominent investors such as Point Nine and 83 North, to fuel product and international growth.

Gain a 75%-market share in the grocery market in France.

Become a member of the French Tech startup ecosystem, allowing the company to facilitate & accelerate the visa application when recruiting international talents to support its international expansion - now eligible to file for Talent Visa and bring talent to relocate to France 2021.

'Critizr' officially rebrands to Goodays to better align with our company mission and vision.

Nicolas Hammer

CEO and Co-Founder

Thibaut Carlier

CPO and Co-Founder

Camille Lenoir

Chief of Staff

Meet the Management Team

Bastien Geiler

VP Finance

Najoua Serghine

VP Customer Success

Souad Alia

VP of Product & Design

Xavier Molinie

VP of HR

Our Values

Just as we preach customer obsession to our industry, we practice human obsession internally. Based around a people-first culture, we have fun and celebrate key events and important milestones while being hard players. We care deeply for our team members and have the utmost respect, trust and integrity in everything we do.

Collaboration and accountability for what we do are top priorities. Remaining approachable and communicating is essential for us to achieve our goals and reach milestones. By being completely transparent in both our successes and failures, we learn and grow as a team.

At Goodays, we are proud of our ambitious mindset. We could climb the Eiffel Tower, but we've chosen to climb mount Everest. Driven by growth, we aim to reach the highest peaks possible. We love to overperform, innovate and disrupt the industry.

We consider ourselves unwavering entrepreneurs. That's why we empower each and every single individual to give life to their ideas and projects. We embrace the β€˜can-do’ attitude of our collaborators and give them everything they need to see their initiatives grow. Nothing makes us prouder than when we see members of the Goodays team go on to create their own successful companies.

Backed by the best